The Peanut Roaster/Peanut.com Announce Partnership with ThorFood & ThorSport Racing in 2012; Debuts “Hot Honeys” NASCAR Camping World Truck Vehicle at Winter Fancy Food Show
Family-owned Gourmet Products Business to Offer Variety of Sales Opportunities and Retail Offerings to Attendees

 

Sandusky, Oh. (January 13, 2012) – The Peanut Roaster, a family-owned business delivering gourmet peanuts and products since 1949, announced today that they will be an associate sponsor on the No. 13 Toyota Tundra of ThorSport Racing, driven by Johnny Sauter. The new partnership debuts January 15-17th in San Francisco, California at the Winter Fancy Food Show, with the “Hot Honeys truck” being debuted in the Peanut Roaster booth onsite. In addition, the “Hot Honeys” – a team of Hot Honey representatives – will be passing out the signature flavored peanuts, available at www.Peanut.com, offered by the Peanut Roaster brand. A partnership between ThorFood, ThorSport Racing and Peanut.com, the Peanut Roaster is the marriage of two companies to grow specialty product sales in the coming years.

At the Winter Fancy Food Show this weekend in San Francisco (www.SpecialtyFoods.com), attendees will have the opportunity to not only see the No. 13 “Hot Honeys” Toyota Tundra and take photos; as well as meet the “Hot Honeys” girls; they will also get a chance to find out private label, wholesale and fundraising opportunities with the Peanut Roaster company. Started in 1949 by Larry Monahan, Sr., the Peanut Roaster has a tradition of pioneering processes, offerings and opportunities in gourmet gift products both wholesale and to the public via www.Peanut.com; as well as operating three retail stores with specialty gourmet peanuts, gifts and accessories.

“Carol & I are thrilled to have the opportunity to partner with ThorSport Racing, one of the premiere teams in NASCAR,” said John Monahan, president of The Peanut Roaster. “ What goes better with racing than Hot Honeys and a cold beverage. We are looking forward to being a part of a successful 2012 season.”

“We’re excited to have the Hot Honey brand, and the Peanut Roaster company, on board with us at not only ThorFood, but also ThorSport Racing in 2012,” said Matt LaNeve, vice president of motorsports partnerships for ThorSport Racing. “ThorSport Racing, along with dedicated owners Duke and Rhonda Thorson, have a history of not only innovating in whatever they do – but also in finding the products and companies that work well with the market. We’re looking forward to the debut of the ‘Hot Honey’ line and racing component at the Winter Fancy Food Show in San Francisco.”

After a successful 2011 season in the NCWTS, with two wins and two poles under his belt – Johnny Sauter is ready to race again in 2012. “I couldn’t be happier to have the ‘Hot Honeys’ and the Peanut Roaster on my truck this year,” he said candidly. “All kidding aside, I’m an avid peanut eater! So selfishly, now I get to eat all the gourmet peanuts I want. Seriously though, I am really looking forward to working with them, and hopefully we’ll see them in Victory Lane soon.”

ThorSport Racing currently operates three NCWTS teams – the No. 13 of Johnny Sauter; the No. 88 of Matt Crafton; and the No. 98 of Dakoda Armstrong. The organization will also field the No. 44 Ansell/Menards Toyota Camry during the 2012 ARCA Racing Series presented by Menards season. The No. 13 Safe Auto/Curb Records entry finished second in driver championship points in 2011, matching the organization’s highest previous finish by the No. 88 Menards entry and Matt Crafton in 2009 – narrowly missing the championship by six points but capping the year off with a win at Homestead-Miami Speedway on November 18th; adding to driver Sauter’s win list, shared with a trophy clock at Martinsville earlier in the year.

 ABOUT PEANUT ROASTER/HOT HONEYS PEANUTS:
The Peanut Roaster was started by Larry Monahan Sr., considered a pioneer in the development of frying water-blanched peanuts in the 1940s. In 1949, he began roasting and selling peanuts to passing tourists from his family-owned restaurant, and a beloved brand was born. Today, the peanut tradition continues with president and son, John S. Monahan – using the same recipes developed by his father in the late Forties. Our peanuts are enjoyed in all 50 states and many foreign countries, and we continue to innovate in the 21st Century with new brands, processes and partnerships to bring the best quality peanuts to our customers. For more information, visit Peanut.com, Facebook: Facebook/PeanutRoaster or YouTube: user/PeanutRoaster.

ABOUT THORSPORT RACING
ThorSport Racing, based in Sandusky, Ohio, is the longest tenured active NASCAR Camping World Truck Series team. ThorSport Racing's first race came at the Milwaukee Mile on July 6, 1996. NASCAR's only Ohio-based team, which has run full season schedules annually beginning in 1998, will run in 2012 the No. 88 Menards Toyota Tundra driven by Matt Crafton; the No. 13 Safe Auto/Curb Records Toyota Tundra driven by Johnny Sauter; the No. 98 Ferrell Gas/Agrisure Toyota Tundra driven by Dakoda Armstrong; and the No. 44 Ansell/Menards Toyota Camry driven by Frank Kimmel in the ARCA Racing Series presented by Menards.

ThorSport Racing has wheeled into Victory Lane with Terry Cook, Matt Crafton and Johnny Sauter since its inception and has finished a dominating eight times within the top 10 in points with both trucks. Sauter wheeled into Victory Lane twice in 2011 – Martinsville and Homestead-Miami; Crafton in Iowa. Both earned two poles, respectively. In 2011, ThorSport Racing matched its highest previous driver points finish by Matt Crafton and the No. 88 in 2009 – with the No. 13 of Johnny Sauter. In 2009 and 2010, both Crafton and Sauter finished in the top five in driver points. ThorSport Racing operates in a state-of-the-art, world-class 100,000 square foot racing facility in Sandusky. For more information, visit us on Facebook: Facebook/ThorSportRacing or Twitter: Twitter.com/ThorSportRacing

ARCHIVESSS - click here